The Coffee Collective

When we launched The Coffee Collective in 2007, we wanted to form a transparent trade model that would guarantee us the best quality of produce, and guarantee the producers payment that meets that better quality. It goes without saying that producers must be paid accordingly in order to take an interest in raising standards. For that reason, it is basic in Direct Trade that we ensure that surplus charges paid for premium quality reach the producers. Ultimately, our dream is for a coffee farmer in Kenya to obtain the same status and living conditions as a wine grower in France.

When you see the Direct Trade logo on coffee bags, you will know that the following two criteria have been met: 1. The producer is paid at least 25% more than the Fair Trade price. 2. The producer is visited every year by the importer / roaster.

http://coffeecollective.dk